Before Demo was “Demo,” we worked with industrial designer and founder, Will Howe, to capture the essence of his new business.
The name was the first asset to be defined. Chosen for its punch and original ancient Greek meaning, “the people,” there were a range of associations with the name Demo that resonated with an industrial design studio seeking to break new ground:
Democracy, Demography: Demo is for real people
Demolition: Demo disrupts the status quo
Demonstrate: Demo leads by example
With Will Howe known for world-first hardware and solving tricky production challenges, we constructed Demo’s brand strategy around a core of “Radical Realism,” spotlighting Demo’s expertise in making difficult things a reality.
The name, brand proposition and wider strategy informed Demo’s social media and website and the brand identity, designed by Studio.Build.